While many people believe that social media marketing is the greatest way to boost revenue (and rightly so, it is very effective, see our last blog here) marketing via email is still incredibly successful. 

Just about everybody uses email in some form every day. We can all be guilty of checking our inboxes before breakfast, during the daily commute, and on coffee breaks. Email has always been an efficient and cost-effective way to establish communication between your brand, prospects, and customers.

While managing email campaigns in-house is an option, many businesses find immense value in partnering with marketing agencies to harness the full potential of this powerful tool. 

Just how powerful is Email marketing?

• McKinsey estimates that E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter in helping businesses acquire new customers.
• By 2025, the number of global e-mail users is expected to reach a total of 4.6 billion 
• According to MailChimp, 80% of business professionals believe email campaigns lead to higher customer retention.
• This is supported by HubSpot who found that emails sent with personalised names gained an average open rate of 29%, with a 5% open rate, compared to 15% open rate for non-personalised emails.

In this blog, we'll explore the ten business benefits of email marketing and why entrusting a marketing agency to manage your campaigns is a strategic move.

Brand Awareness:

By using email, you can enhance your brand recognition with new and existing customers, whether that be branded outreach emails to potential leads or quarterly personalised check ins with your existing customer base. Consistent updates to your customer base allow you to showcase your brand's unique personality, style. Regular communication through email keeps your brand at the forefront of customers' minds. Marketing agencies can create engaging content that fosters a sense of loyalty and trust, ultimately increasing customer retention.

Jive Tip: Keep a consistent brand style across your emails to increase familiarity, allowing users to recognise your brand via your logo or colours.

Cost-Effectiveness

One of the most appealing aspects of email marketing is its cost-effectiveness. Compared to traditional advertising methods like print or television ads, email marketing is remarkably affordable, especially if you have already built up a big contact base of customers. 

A marketing agency can help you allocate your budget efficiently, ensuring you get the most bang for your buck by targeting the right audience with compelling content.

Personalisation

Email marketing enables personalised communication with your audience. You can use their name, refer to past products they have bought or even contact them after you know they have looked at certain webpages on your company website. 

Marketing agencies can help you segment your email list based on demographics, preferences, and behaviour, ensuring that each recipient receives content tailored to their interests and needs.

Jive Tip: Segmenting your emails into target lists with personalised content emails based on demographic or behaviour will likely increase your overall email engagement.

Increased Website Traffic

Effective email marketing campaigns can strategically drive traffic to specific pages on your website. Additionally, you can also provide your audience with engaging information about other pieces of content available on your website such as FAQs or blogs. Don't forget to include your business social sharing buttons to encourage the promotion of your content across your customers' social channels, giving your brand that extra organic reach.

By including relevant links in your emails, specially designed landing pages and clear click through actions etc, a marketing agency can guide recipients to your site, increasing the chances of conversion and engagement.

Improved Conversion Rates

Email marketing is renowned for its impressive conversion rates. When done right, email campaigns can encourage subscribers to take desired actions, such as making a purchase, signing up for a webinar, or downloading a resource. As previously mentioned, marketing agencies can craft compelling calls to action (CTAs) and optimise email content to boost conversion rates.

Build Authority and Credibility

You can utilise email marketing to showcase your business’ expertise in your industry by delivering content that keeps your customers informed about your business. As a brand, consistent communication allows you to build credibility and trust with your audience, making them more likely to turn to you for any future purchases or needs. Creating relevant and timely content for your intended audience establishes a continued rapport and trust with your current customers, increasing your exposure and credibility.

Measurable Results

Email marketing provides detailed metrics that help you track the effectiveness of your campaigns. Easily measurable open rates, click through rates, amongst open locations, times of day and other engagement metrics, make it easy to see what does and doesn’t work with your target audiences. 

With the expertise of a marketing agency, you can analyse data such as open rates, click-through rates, and conversion rates to fine-tune your strategies for better results.

Automation and efficiency

Email software often provides the ability to automate your emails. Whether this be setting them to be sent at a certain time of day, triggering emails by actions taken by customers or sending emails in a particular order – there are many ways to increase efficiency within your contact strategy via email marketing.

Marketing agencies can set up automated email sequences that nurture leads and guide them through the sales funnel. This automation saves time and ensures that your messages reach the right people at the right time, increasing the likelihood of conversion.

Mobile friendly marketing:

In today’s digital age full of hybrid working – mobile phones have become an indispensable part of our lives – which is many ways is great news for our fellow marketers, because it gives us a form of constant communication with our potential audience. Ensuring that email campaigns are mobile friendly is crucial in reaching your audience, wherever they are. As many users check their emails on the go, desktop optimisation alone is no longer enough. Fortunately, many email marketing platforms offer mobile app versions, making it easier for users to manage their email campaigns from anywhere.

Competitive Advantage

In a crowded marketplace, staying ahead of the competition is crucial. Email marketing, when executed effectively by a marketing agency, can give your business a competitive edge by keeping your brand relevant and engaged with your target audience.

Now that we've explored the ten compelling benefits of email marketing, let's delve into why partnering with a marketing agency is the key to unlocking its full potential:

Marketing agencies like Jive Marketing Solutions specialise in email marketing and have a deep understanding of best practices, industry trends, and the latest technologies. Their expertise, alongside comprehensive email marketing strategies tailored to your business goals, can help you navigate the ever-changing landscape of digital marketing.

Email marketing success often hinges on compelling content. Marketing agencies have experienced copywriters and designers who can create eye-catching emails with persuasive messaging to engage your audience.

Alongside knowledge built up from working with a multitude of clients, marketing agencies are also skilled at interpreting email marketing metrics. They can dissect data to identify what's working and what needs improvement, allowing you to refine your strategies and maximise your return on investment (ROI). By fine-tuning strategies, targeting the right audience, and continuously optimising campaigns, they can help you achieve the best possible results from your email marketing efforts.

To fully harness its potential and stay competitive with your email marketing strategy for 2024, consider partnering with a marketing agency. Their expertise, strategic approach, and creative capabilities can make a significant difference in the effectiveness of your email marketing campaigns. By doing so, you can enjoy the cost-effective advantages of email marketing while leaving the complexities to the professionals, ultimately driving growth and success for your business.

Start working on your marketing strategy for 2024 now, with Jive Marketing Solutions. Contact a member of our team for a FREE, 30 minute, no obligation consultation today.