• Google Ads Management Overview

    Google Ads & PPC

    Promote Your Business On Google

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We take care of your Google advertising

so that you can take care of business

Experience & expertise, applied to your PPC (pay per click) advertising objectives

Looking for a Google Ads freelancer?  We are a small, specialist digital marketing agency with years of expertise running Google Ads campaigns. Take advantage of our PPC specialist knowledge to maximise your marketing budget and increase revenue. With so many Google Ads campaign formats available to advertisers now, it can be difficult to manage and understand the ideal combination of campaigns to achieve your best conversion rates.


Our proven track record across multiple B2C & B2B sectors will fast track your business to generating good quality leads.

01 Research

We research into your industry, competition, search keywords & target audience to establish business goals and objectives of your campaigns.

02 Creation

We take care of all of your account and campaign creation based on our findings, by setting up all conversion tracking, budgets and reporting.

03 Management

We continue to monitor and optimise ads after they are live, with regular reporting, detailed analysis and ad adjustments as required.

Our Process

A marketing agency managing Google Ads campaigns typically follows a structured process to ensure the success of the campaigns. We work closely with you to look at your overall digital marketing strategy to see where PPC can fit in and complement your other channels.


We use a data-driven approach using the latest Google Ads platform developments and best practice bid strategies in order to optimise campaign performance. We regularly analyse performance to adjust our strategies and ensure your advertising budget is used effectively to drive leads, conversions, and revenue, whatever your business objective is.


PPC marketing can work extremely well to drive short and long term demand and brand placement, using a variety of Google campaign types that work in tandem to achieve optimal results. Check out our blog post for more information about Google Ad formats.

How It Works

Research & Planning

We conduct extensive research on the client's industry, competition, target audience, and keywords. We also identify the goals and objectives of the campaign, and plan the ad copy and landing pages that will be used.

Account Set-Up

We configure your Google Ads account and set up the campaign structure, including ad groups, keywords, and targeting options.

Ad Creation

We create ad copy and graphics that align with the client's brand and message, and tailor them to the specific ad groups and keywords.

Monitor & Optimise

We constantly monitor campaign performance and use data analytics to adjust bids, optimise keywords, and refine targeting to improve ad performance.

Reporting & Comms

We provide regular, detailed reports, summarising the campaign's performance and progress towards goals,, with suggestions for improvement to increase return on investment (ROI).

Performance & Optimisation

Our account structures are built with high performance based account structure & 100% optimisation to ensure that you get the best results for your business requirements.


We endeveaour to achieve:

  • High quality ad scores to maximise your budget
  • Optimised landing page quality
  • Ad keyword/search relevancy
  • Refined & targeted ads, by location, display network, ad type, audience etc.

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Fixed Pricing & Forecasting

We understand PPC marketing budgets can be tight, that's why we forecast your predicted ad spend and keep it simple with a fixed monthly management fee based on the work required to meet your business objectives.


That means no percentage of ad spend or costs that fluctuate each month to worry about, so that you can concentrate on business as usual. 


Many agencies will charge more for larger spend, citing increased management time required. We find this isn't usually the case, with the same amount of analysis and reporting being relevant whether you spend £10 or £1000 per day.

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Conversion Tracking

We spend time configuring your Google Analytics events and conversions to ensure that every call, purchase and form submission you recieve is recorded correctly, so that you can see ROI on your ad spend.


Don't have Google Analytics 4 set up yet?

We can help you with that too to ensure that your website is tracking all traffic and conversions correctly.

GA4 Configuration

Analysis & Reporting

To make the right decisions on your ad spend, it is important to have a detailed and robust reporting schedule.


Our custom built weekly or monthly reports with summarise main statistics, performance metrics & any suggested improvements to maximise your advertising budget.

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Need Help? 

Frequently Asked Questions

  • What types of Google Ads can help drive more traffic to my website?

    Jive manages all types of PPC ads on Google, including search ads, display ads, shopping ads, video ads, and local ads. These paid ads help send immediate traffic to your site when people search for related keywords on Google. Our Google Ads specialists will set up and optimise campaigns around your business’ goals to drive more of the right traffic to your site.

  • What are the different types of Google Ads?

    Here is an overview of the main types of Google Ads:


    Search ads - Appear above or below Google search results when someone searches for keywords related to your business. These are text ads with a headline, description, and display URL.


    Display ads - Banner ads that appear on websites across the Google Display Network. These include image ads, rich media ads, and more visually focused ads.


    Shopping ads - Showcase and sell products through visually appealing ads on Google and its partner shopping sites. Good for ecommerce businesses.


    Video ads - Appear before, during or after YouTube videos or videos on sites in the Google Display Network. Formats include in-stream ads, bumper ads, TrueView ads and more.


    App ads - Promote your mobile apps within Google Play store listings and on sites/apps in the Google Display network. Useful for increasing installs and engagement.


    Local ads - Targeted ads that help connect with customers in specific geographic locations. Include location extensions, call extensions and other location-based targeting options.


    Smart campaigns - Automated cross-device campaigns optimized across search, display, video etc. Set a budget and let Google find the best placements. Good for less experienced advertisers.


    The key is choosing the Google Ads types that align with your overall marketing strategy and business goals. Testing different options is also recommended to see what performs best for your target audience.

  • Why should I use an agency like Jive versus managing Google Ads in-house?

    As PPC specialists, Jive have the latest expertise in managing successful Google Ads campaigns.

    We develop high performing PPC strategies tailored specifically for your business to drive more website traffic and conversions cost-effectively. With round-the-clock optimisation and comprehensive performance reporting, you get unmatched results without needing an in-house resource focused solely on paid search.

  • How can you help my business drive more value from our Google Ads spend?

    We focus on delivering an exceptional ROI by...


    Researching your products/services and audience to develop a highly targeted marketing plan

    Optimising your ads for higher click-through and conversion rates

    Continually A/B testing ad elements like headlines, ad copy, calls-to-action, etc

    Adding negative keywords to reduce irrelevant clicks and costs

    Monitoring search term reports to expand into more lucrative keywords

    Staying abreast of Google’s algorithm updates to adjust bidding strategies

    Providing monthly reporting with insights to improve campaign effectiveness


    We become an extension of your marketing team - providing the PPC expertise to get the best performance possible from your Google Ads budget.

  • What reporting and analytics do you provide with Google Ads management?

    We provide very robust reporting on your Google Ads campaigns. This includes metrics like impressions, clicks, cost, conversions, conversion rate, ROI, etc. We also analyse the data to provide recommendations on optimization strategies. 


    You get insights into queries, landing pages, ad copy, audience targeting, devices, demographics, and more. We make sure you have all the data needed to make good decisions.

  • Do you offer any specific services around remarketing ads in Google?

    Yes, setting up effective remarketing campaigns is one of our specialties. We help create custom audiences of site visitors or past purchasers that you can target with ads across Google and its network partners. This will help to bring valuable customers back to your site time and time again.

  • Do you handle setting up conversions tracking and assisting with maximising ROI?

    Configuring accurate conversion tracking is crucial to truly optimising for ROI. We assist with implementing tracking for phone calls, form fills, page visits, downloads, purchases, and anything else that you consider a conversion for your business.